Selfmade

Inside & Outside the Bottle

Product Development, Packaging, & Art Direction

I collaborated with Robin Watkins from Holistic Beauty Group and the Selfmade team to develop the brand's debut product line. From formulating and selecting fragrances to sourcing packaging and finalizing designs, I guided these three products from ideation to successful launch.

Inside the Bottle

Merging mental health concepts and practice with clean beauty to create a dynamic self care routine. Each product was developed with care— thinking about powerful natural ingredients, sustainable packaging, enjoyable user experience with unique textures, and efficacy.

Check the products out at: www.beselfmade.co

2-in-1 hydrating serum + primer for moisture barrier repair and other signs of skin stress.
Formula: A serum/primer combo that is lightweight, comforting, hydrating — this silky smooth formula protects your skin from environmental stressors. Utilizing aloe, helichrysum flower, hyaluronic acid, plant squalene, and marine algae for a highly protective and hydrating experience.
Fragrance: Subtle yet refreshing botanical aloe scent.
Awards/Recognition: Vogue Best Serums of 2021
An everyday, gentle chemical exfoliator for a balanced scalp and body.
Formula: Infused with anti-inflammatory and anti-microbial ingredients that reduce dead cell build-up, eliminate ingrowns, and promote healthy hair growth. Made with hero ingredients— bamboo powder, fruit enzymes, holy basil, tea tree oil, and chia seed extract to leave skin feeling supple and vibrant.
Fragrance: A smokey desert rain scent inspired by the healing aroma of Palo Santo and creosote bush used in traditional cleansing ceremonies.
Awards/Recognition: NBC News 2023 Best Ingrown Hair Prevention Scrub, InStyle’s 2023 Best Body Scrub
A serum made to ease discomfort and support frictionless self exploration.
Formula: A nourishing, satiny oil-based serum with the power of copaiba balsam, arnica flower, safflower oil, and schisandra berry to soften and de-stress sensitive skin.
Fragrance: A soft, clean citrus and fruity blend that is a vibrant, uplifting yet sensual scent.
Awards/Recognition: Popsugar Best Sexual Health Products of 2021, Cosmopolitan Best Multi-functional “Lube” 2024